Saturday, January 24, 2009

2009 Is Going to Be a Terrible Year for Business - It Needn't Be

2009 Is Going to Be a Terrible Year for Business - well that's what everyone is telling us, but it needn't be a terrible year.

Sure the year is likely to be a bit rough; it certainly won’t be any picnic. But there are a few things to keep in mind.

Well who’s going to stop spending? Businesses all round the globe will still do business; the trick is making sure they do business with your company. Your clients (prospective ones) will do research before doing business with you; they will weigh up your products/services against those of your competitors, they will almost certainly check to see if you are the right fit for their business. They will want whoever they do business with to be professional in all areas (image, service, reliability).

If you can’t project your business in the right light, demonstrate skills, experience, knowledge; then people will go elsewhere – you will miss the opportunity.

You’re going to have one chance to impress. Get it right and you will win, get it wrong and you won’t get a second chance. You must stand out from everyone else.

The way the economy and business is likely to head this year is likely to mean there will be periods when business will be slow, slower than you have probably experienced before.

This needn’t be a bad thing, you can use slow times to update your business & marketing plans; map out where you want to be in the next quarter and how you will go about getting there.

Perhaps there is a course you have been thinking of doing, use any slow periods to do this. It’s an investment in yourself and your business.

Often we miss out on business or lose business, because we’re too busy working and we don't have the time to improve our skills or spend time improving our business plans and marketing.

Use any slow time productively and don’t get caught up in the doom and gloom. Remain positive and use any slow periods productively. It will pay dividends

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